Djezzy has expanded its Student Campuce programme through partnerships with 15 companies across sectors including transport, catering, sports, entertainment, and equipment, aiming to strengthen its digital services ecosystem for students.
The initiative is designed to connect mobile services with everyday student activities, encouraging greater use of internet-based applications among young users. Students benefit from discounts on partner services, as well as access to digital tools such as telecommunications training programmes and a forthcoming “Student Jobs” platform, which will link students with employment opportunities and internships.
The expanded programme builds on the original Student Campuce offer launched in November 2025 in partnership with Algérie Poste, which provided a free SIM card with bonus data and a co-branded CCP payment card to facilitate access to financial and digital services.
By integrating digital services with lifestyle and employment opportunities, the programme seeks to stimulate higher mobile data consumption, a critical revenue driver for telecom operators. Officials note that data services have become the main growth segment in the sector, as operators increasingly rely on internet usage, digital platforms, and value-added services to expand revenue beyond traditional voice services.
The strategy comes amid intense competition in Algeria’s mobile telecommunications market, dominated by three operators: Mobilis, Djezzy, and Ooredoo Algeria. Telecom regulator data from 2023 indicated that Mobilis held approximately 43–44% of mobile subscribers, Djezzy accounted for about 30–31%, and Ooredoo roughly 25% of the market.
Overall demand for connectivity continues to expand. Algeria recorded more than 51 million mobile subscriptions in 2023, representing a penetration rate of over 116%, highlighting the growing role of mobile internet in everyday economic activity and digital services.
