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U By Emaar Unveils Refreshed Brand Identity And New Brand Promise: Your Way Every Day

Throughout September, members can enjoy savings on hotel stays, double Upoints on dining, spa, entertainment, and shopping, along with triple Upoints for fitness memberships

New benefits and experiences also available across Stay, Dine, Relax, Play, Shop, and Fit, with expanded offerings in Saudi Arabia and Bahrain.

U by Emaar, the distinguished lifestyle loyalty programme of Emaar, is excited to unveil its refreshed brand identity, radiating with the new promise: “Your Way Every Day.” More than just a visual update, this renewed identity of U by Emaar is a story of elegance and connection. Like a flowing ribbon, U by Emaar gracefully intertwines with the lives of its valued members, offering a seamless blend of continuity and engagement.

In celebration of this luxurious transformation, U by Emaar is introducing a range of new benefits, extraordinary experiences, and exclusive offers designed around the core pillars: Stay, Dine, Relax, Play, Shop, and Fit. Each day brings a unique opportunity for U by Emaar members to indulge in something truly exceptional. New Destinations, Benefits, and Experiences for Members

Members can now enjoy additional benefits in new destinations with new experiences. New Destinations:

– Kingdom of Saudi Arabia: Address Jabal Omar Makkah

– Bahrain: Vida Beach Resort Marassi Al Bahrain and Address Beach Resort Bahrain

New Experiences:

– Arabic Music Institute, Dubai: Members enjoy savings of up to 20% off, plus the ability to earn and redeem Upoints while learning fundamentals of Arabic Music.

– Veo Fitness, Dubai: Members receive up to 15% savings on Personal Training, plus fitness trial sessions and guest gym passes

– Marassi Beach, Bahrain: Members can enjoy savings of up to 15% off for beach access

New Benefits

Amazing Benefits are introduced for U by Emaar members.

– Welcome Benefit: Platinum members will now be greeted with a reward of Welcome UPoints on every stay. These Upoints can be redeemed in any of the U by Emaar participating venues. This benefit will kick start in October

– Gift of Silver: Platinum members have the exclusive benefit of nominating one member each year for an upgrade to the Silver Tier beginning October

– Dining Benefit: From kids dining for free, to celebrating with complimentary birthday cakes beginning November for top tier members

Exclusive Offers Throughout September

To announce this refreshed brand, U by Emaar gives amazing offers exclusive only for U by Emaar members throughout September.

– September 3 to 18: Limited Offer of 25% off on hotel stays at Armani, Address, and Vida hotels in UAE, Bahrain, and KSA.

– September 6 to 10: Experience exquisite dining with double Upoints

– September 11 to 15: Indulge in spa experience while collecting double Upoints

– September 16 to 20: Earn double Upoints while visiting exciting attractions and amusement venues

– September 21 to 25: Double Upoints for shopping at U by Emaar shopping venues.

– September 26 to 30: Introducing this new pillar, take advantage of the exceptional fitness offers from VEO, the new homegrown fitness brand of Emaar including triple Upoints and complimentary 3-day guest passes for those who register for fitness membership.

Additionally, any member who spends at a participating U by Emaar venue in September will be automatically entered into a raffle draw. Each day, three lucky winners will receive 10,000 Upoints (worth AED 1,000), and at the end of the month, one grand prize winner will be awarded 100,000 Upoints (worth AED 10,000).

With this new brand promise, U by Emaar offers you even more reasons to remain loyal. For more information, visit www.ubyemaar.com.

About U By Emaar

U By Emaar is a world-class lifestyle loyalty programme, created by Emaar, that rewards you for enjoying the things you love. Offering a unique blend of hospitality, leisure, entertainment, and retail experiences, the programme allows members to earn Upoints and redeem them across Emaar’s diverse portfolio. With a focus on creating personalised and memorable experiences, U By Emaar continues to set the standard in loyalty rewards.

Vivian Akinyosoye
Vivian Akinyosoye is a seasoned journalist with a background in English Language and a Masters degree in International Law & Diplomacy. She officially began her career in journalism when she joined Channels Television Lagos Nigeria in 2000. Her work in Channels allowed her to hone her skills as a journalist laying a solid foundation for a successful career as a versatile reporter covering Human angle stories, Health, Aviation, Metrofile, Travels, Business and Finance. She served as State House Correspondent Abuja in her early years with Channels TV and has trained at the London Academy for Film, Media and TV. She also served briefly with Silverbird Television Lagos Nigeria before joining African Voices 1 Network Intl (AV1 News) where she currently serves as Lead Editor, Business & Finance.

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