The Nigeria Association of Tour Operators has entered into a strategic partnership with the Yemisi Shyllon Museum of Art to strengthen cultural tourism and reposition Nigeria as a premier destination for global travellers.
The collaboration is designed to integrate the museum into West African tourism itineraries, promoting immersive cultural experiences that go beyond traditional sightseeing.
During a visit to the museum located at Pan-Atlantic University in Lagos, NATOP leadership said the partnership would help showcase Nigeria’s artistic heritage to both local and international tourists.
According to the association, the museum represents the type of world-class cultural attraction modern travellers increasingly seek.
“The Yemisi Shyllon Museum of Art represents the kind of world-class experience that today’s travellers are looking for,” NATOP leadership said during the tour.
The group added that it is committed to working closely with the museum to boost visibility and make it a central feature in tourism packages across West Africa.
The Yemisi Shyllon Museum of Art, recognised as Nigeria’s first purpose-built private university museum, has become a key institution for cultural preservation, education, and public engagement.
Since its establishment, the museum has built a diverse collection of artworks spanning centuries and was named Museum Opening of the Year by Apollo Magazine in 2020.
According to museum representatives, the partnership will support the development of curated cultural tour packages and increase visitor traffic to the facility.
“We are using art not only to preserve history but also to shape the future of cultural tourism in Nigeria and beyond,” the museum said in a statement.
Industry stakeholders say the collaboration reflects a growing global demand for experiential tourism, where visitors seek deeper engagement with local culture, history, and storytelling.
Analysts note that Nigeria’s cultural assets, when properly packaged, could significantly boost tourism revenue and strengthen the country’s position in the global travel market.
The partnership between NATOP and the museum is expected to drive increased collaboration between tour operators and cultural institutions, ultimately expanding Nigeria’s visibility as a destination for authentic cultural experiences.
