Meta has launched Muse, a new personal artificial intelligence agent designed to do more than simply answer questions. The AI assistant can carry out tasks for users, including sending emails, booking travel, shopping and managing other activities across connected applications.
The new technology is part of CEO Mark Zuckerberg’s plan to develop what he calls “personal superintelligence” — AI that can work more independently and help people achieve both everyday and long-term goals.
Unlike traditional chatbots, Muse is designed to take action after receiving instructions. For example, a user could ask it to arrange a trip, prepare a shopping list or send an email. It can continue working on some tasks even when the user is no longer actively using the application.
Muse can connect to services including email, calendars, shopping, payments, health applications and smart-home systems. Users decide which services the AI can access and can remove that access whenever they want.
Meta says security and privacy were major considerations in developing Muse. The system operates inside a dedicated Muse Secure VM, a virtual computer in the cloud that keeps the AI and a user’s connected data separated from other systems. A separate security system, called Sentinel, monitors Muse’s actions and can require the user’s approval before sensitive actions are completed.
However, the launch has also raised questions about whether consumers will be comfortable giving an AI access to highly personal information. Reuters reported that internal testing uncovered some security and reliability problems, including cases where Muse did not always behave as expected. Meta said it delayed the launch earlier in the year to improve its security protections.
Muse is initially available to adults in the United States through its dedicated app and WhatsApp. Meta plans to expand its availability, including eventually bringing it to the company’s AI-powered smart glasses.
The service has a free option, while Meta is also offering paid subscriptions at $20 and $100 per month for users who need more advanced or heavier usage.
The launch is important for Meta because the company is spending heavily on artificial intelligence infrastructure. A successful AI assistant could help Meta create new revenue opportunities beyond its traditional advertising business.
Investors reacted positively to the announcement. Meta shares rose more than 6% on Wednesday, suggesting that the market sees potential in the company’s new AI strategy.
Muse therefore represents a major shift in how AI assistants are being developed — from systems that mainly answer questions to agents that can actually perform tasks on behalf of users.
