Shopify is teaming up with YouTube to give merchants and creators a solid new way to connect to consumers, build their businesses, and share their stories. With the launch of YouTube Shopping on Shopify, merchants can easily integrate their online store with one of the world’s biggest entertainment platforms—reaching over 2 billion monthly logged-in users—to meet their consumers, and viewers, where they are.
YouTube Shopping allows Shopify merchants to sell their full range of products in three ways: live streams, videos, and store tab. For live streams, merchants can tag and pin products at key points during a livestream, and picture-in-picture playback means consumers can watch while they check out.
On Videos, merchants can show a curated list of products in a product shelf below on-demand videos, while deploying the store tab to use, a new tab will be added to a merchant’s YouTube channel, featuring their entire selection of products.
Speaking on the partnership, Kaz Nejatian, VP of Product at Shopify said, “Commerce today is multichannel, and YouTube is one of the most influential channels on the planet. Shopify’s new YouTube integration will fundamentally change what opportunity looks like for independent brands in the creator economy. We’re thrilled to expand our long-term partnership with Google to push the boundaries of D2C commerce on YouTube.”
“For years, creators have built businesses around their YouTube content, often extending their entrepreneurship into building their own brands, but it hasn’t been as seamless to reach their audience with these products directly on YouTube,” said David Katz, VP of Shopping Product at YouTube. “We’re excited to partner with Shopify to help creators easily bring their stores front and center for their communities on YouTube, who are increasingly turning to them to shop.”