Kennedy Adetayo’s career journey illustrates a unique evolution from regional marketing across Africa to deeply embedded work in artificial intelligence infrastructure and ethics. Featured in his TechCabal profile, Adetayo’s story is captured under the headline: “Digital Nomads: Kennedy Adetayo traded an MBA for a life of global expansions and Maltese sunsets.”
Adetayo initially built global marketing campaigns with fintech and crypto companies such as Exness and Trust Wallet, driving strategy and engagement across diverse African markets. Over time, he gravitated toward data analysis, recognising its potential to amplify strategic impact and inform decision-making in increasingly digital industries.
This analytical focus led him to a role at Invisible Technologies, where he served as a senior AI data trainer. In this capacity, Adetayo helped refine large language models for safety, ethics, and reliability. His work involved designing and evaluating prompts that explored sensitive domains, including weapons, privacy, and compliance, ensuring that AI outputs aligned with ethical and regulatory standards.
Adetayo’s journey demonstrates how marketing professionals with strong analytic and strategic skills can transition into AI-focused roles, including model training, governance, and ethical oversight, all while operating in a global, digitally nomadic lifestyle. His story highlights the growing intersection of marketing, data, and AI ethics, and the opportunities for cross-disciplinary careers in the emerging tech ecosystem.
