The event “Forever Is Now” is organised by Art D’Egypte company, an Egyptian platform for art and heritage, under the auspices of Egypt’s Ministry of Tourism and Antiquities and Ministry of Foreign Affairs as well as the patronage of UNESCO.
“Today, we see a mix between the Egyptian civilization and contemporary art around the world. This is surely very important because it represents exchanges among cultures and dialogues between contemporary artists and our civilization,” said Nadine Abdel-Ghaffar, founder of Art D’Egypte.
The international gallery features the sculptures and artworks of the artists in open space around the pyramids.
‘Forever is now,’ marks the first contemporary art exhibition to be held at the pyramids of giza in egypt. the all-women company art d’égypte opened its 4th edition of the exhibition this week, October 21st, 2021. featuring the works of french artist JR, British robot artist Ai-Da, and others from around the world, ‘forever is now’ marks a departure from its previous editions — it will for the first time show both international and local artists. with this in mind, the team notes that the show is the first of its kind in 4500 years. ‘Forever is now’ is on view until November 7th 2021.
Art d’égypte founder nadine abdel ghaffar comments on the spirit of the exhibition: ‘the pyramids have a long, illustrious history of extraordinary kind that has fascinated and inspired artists from all over the world. I’m thrilled to share what will be an unforgettable encounter with the union of art, history, and heritage.’
The works presented by art d’egypte at the exhibition ‘forever is now’ are scattered across the giza plateau. each is sited as a composition in direct dialogue with the monumental pyramids. works such as ‘(plan of the path of light) in the house of hidden places’ by shuster+moseley, and ‘barzakh’ by moataz nasr echo the triangular profile, shadowing the monoliths in the foreground. meanwhile such works as ‘greetings from giza’ by JR and ‘together’ by lorenzo quinn, show enormous hands ahead of the pyramids to be viewed from a precise perspective.
Even more, JR’s haunting installation depicting the top of a pyramid as a levitating body will be the first artwork of his to enter the NFT market as a minted 4,591-piece. the artist elaborates on this decision in a recent instagram post: ‘usually the artworks I create are some sort of documentation of my public art projects. thanks to technology and NFTs, it is the first time that anyone can actually collect a piece of the public artwork. we have also hidden a total of 743 hieroglyphs throughout the collection’.