Africa’s hospitality industry is poised for transformation as Rainbow Tourism Group (RTG), an African hotel company, collaborates with Grand Metropolitan Hotels (GMH), a leading European hotel company. This strategic partnership aims to capitalize on the continent’s burgeoning tourism and business travel sector, driven by factors such as improved infrastructure, a rising middle-class population, and increased connectivity.
With tourism arrivals projected to reach 134 million by 2030, representing a six-fold growth from the current 22 million, the collaboration between RTG and GMH holds significant promise for Africa’s hospitality landscape. RTG, renowned for its expertise in the African market, will benefit from GMH’s international network, resources, and industry know-how to expand its operations and seize opportunities in emerging markets.
The partnership between RTG and GMH is expected to drive innovation, enhance service offerings, and elevate standards across the hospitality sector in Africa. By leveraging GMH’s experience and global footprint, RTG aims to position itself as a leading player in the region, catering to the growing demand for quality accommodation and services.
Through joint ventures, acquisitions, and strategic investments, RTG and GMH will seek to develop and manage a portfolio of premium hotels, resorts, and leisure properties across key African destinations. This expansion strategy aligns with the continent’s aspirations to become a top tourist destination and business hub, attracting visitors from around the world.
The collaboration between RTG and GMH reflects a shared commitment to excellence, sustainability, and customer satisfaction. By combining local insights with international best practices, the partners aim to create unforgettable experiences for guests while driving economic growth and job creation in Africa’s hospitality sector.
Experts describe the collaboration as one poised to redefine hospitality standards and unlock new opportunities for growth and development across the continent, playing a pivotal role in shaping the future for Africa’s tourism and business travel industry with a focus on innovation, quality, and guest-centricity.
