As the holy month of Ramadan approaches, Three Crowns Milk is encouraging Muslim faithful to stay nourished, care for their hearts, and embrace family bonding through its “Get Nourished This Treasured Month” campaign.
The initiative features a series of impactful activities designed to deliver healthy nourishment while giving back to communities, supporting families during fasting, and reinforcing the importance of shared meals, kindness, and collective moments, according to a statement from the company on Wednesday.
The campaign launched with pre-Ramadan lectures in Lagos, Kano, and Ibadan, aimed at informing and inspiring Muslim faithful on maintaining health and nutrition during fasting. Healthy meals prepared with Three Crowns Milk were served at these events to highlight the importance of wholesome nourishment.
Throughout Ramadan, Three Crowns Milk plans to activate engagements at 100 mosques nationwide, creating nourishing moments for Muslim faithful during Iftar by serving meals enriched with the product.
The brand will also carry out acts of kindness, a central tenet of Ramadan, by distributing specially curated Three Crowns Ramadan boxes and fruit hampers to worshippers across select locations, reinforcing generosity and community spirit.
Commenting on the campaign, Marketing Manager Chioma Otisi-Igwe said, “Ramadan is a season of reflection, family bonding, and kindness. At Three Crowns, we understand the vital role mothers play in nourishing their families during this sacred period. Through this campaign, we celebrate mums, honour their dedication, and reinforce our commitment to providing wholesome nourishment while supporting families in creating cherished memories throughout the holy month.”
Alongside on-ground initiatives, the campaign will include a digital component celebrating treasured Ramadan family legacies. Mothers and grandmothers will share cherished recipes passed down through generations, each lovingly enriched with Three Crowns Milk, highlighting meaningful family traditions and connections.
Brand Manager Lilian Elue added, “This year, we aim to lead the Ramadan nourishment conversation through the perspective of mums by celebrating treasured family recipes and everyday acts of kindness, as Three Crowns takes pride in nourishing not just families, but entire communities throughout this Ramadan.”
