Burberry has reported a net loss of £75 million ($99.8 million) for the fiscal year ending March 2025, a stark contrast to the £270 million profit recorded in the previous year. The British luxury fashion house released the figures on Tuesday, highlighting the ongoing impact of shifting consumer demand and a broader slowdown in the high-end retail market.
Despite the annual loss, Burberry exceeded analysts’ expectations for adjusted operating profit, delivering £26 million ($34.55 million) — more than double the predicted £11 million. The improved performance is being credited to the early effects of a strategic repositioning under CEO Joshua Schulman, who took the reins last year.
Schulman’s plan has refocused the brand on its iconic trench coats and scarves, moving away from recent product and pricing decisions that hurt brand sentiment.
“With improvement in brand sentiment, we will be ramping up the frequency and reach of our campaigns as our Autumn and Winter collections arrive in store,” Schulman stated.
Fourth-quarter comparable sales dropped by 6%, still slightly better than the 7% decline forecasted by analysts.
Regional performance was weak across the board:
Americas and EMEIA (Europe, Middle East, India and Africa): Sales down 4%.
Asia Pacific: Sales declined 9%.
The results reflect both the challenges and early signs of recovery for Burberry as it works to regain its footing in the competitive luxury market.
