Sampson Ovuoba believes building a website should be a visual process, not a code-heavy exercise. “UI (user interface) shouldn’t be too code-heavy,” he says. “It is a visual thing, not logic.”
This philosophy led him to launch Windframe in July 2021, a platform that allows developers to visually create designs and automatically generate production-ready code. It took Ovuoba and a friend seven months to develop Windframe, a challenging effort made even more impressive because it predated the mainstream AI boom sparked by ChatGPT.
Initially, the focus was on templates. Users could access a large collection of pre-built templates or import their own. Ovuoba also built a custom rendering engine to handle various types of code and designs. The approach paid off: within two days of launch, Windframe had 100 users, and early paying customers confirmed the product addressed a genuine developer pain point.
Today, Windframe has grown to 16,000 users. By 2023, AI integration became a key feature. Using OpenAI APIs, Windframe now transforms simple text prompts into fully structured, responsive UI layouts, allowing developers to go from idea to interface in minutes with production-ready output.
Ovuoba has spent most of his career as a freelance software developer, with brief stints at startups like Curacel and San Francisco-based Vial. Freelancing paid the bills, but building something of his own was always the goal. His entrepreneurial journey began at 13, when he built a platform to upload and manage school results online—a project that never took off due to management politics.
Windframe’s reception, however, has been overwhelmingly positive. A developer at Andreessen Horowitz praised the platform for translating designs into code more effectively than Figma. Operating a freemium model, paid plans start at $25 per month for individuals and rise to $150 for teams, with lifetime licences and AI credits as additional revenue streams.
With even a modest conversion rate of 5–10%, Windframe could generate $20,000 to $40,000 monthly in recurring revenue, excluding higher-tier plans and one-off purchases. Ovuoba prefers to keep the company bootstrapped, with a lean team of three, expanding only when necessary to maintain sustainable growth.
The platform’s architecture, built before the AI boom, allows developers to derive value without relying heavily on AI, giving it an edge as AI-focused competitors emerge. Its next iteration, Brandframe, is aimed at businesses, extracting a company’s design language from a URL and generating UI components consistent with its brand.
For Ovuoba, Windframe is more than a tool for easing UI design. It represents a new approach to software development: intuitive, visual, and efficient, bridging the gap between creativity and code.
